Shopify Plus Features: 15 Powerful Tools for Enterprise eCommerce
Introduction
Shopify Plus is the enterprise-level solution from Shopify, designed for high-growth brands and large-scale businesses that require advanced features, automation, and scalability. Unlike standard Shopify plans, Shopify Plus provides powerful tools to streamline operations, optimize customer experience, and handle complex business needs.
In this blog, we’ll explore essential Shopify Plus features, their benefits, and who can make the most of them. Additionally, we’ll discuss when it’s the right time to upgrade to Shopify Plus and compare it with other Shopify plans to help you choose the best option for your business.
I. Shopify Plus Features
2.1. Organization Admin
Shopify Plus provides a centralized Organization Admin, allowing businesses to manage multiple stores from a single dashboard. This is ideal for brands operating in multiple regions or managing several product lines.
Key Benefits
- Unified management of multiple Shopify Plus stores
- Role-based access control to assign different permissions to staff
- Centralized analytics for tracking performance across all stores
Who Benefits?
- Global brands with multiple regional stores
- Businesses running several Shopify Plus stores under one parent company
- Enterprises managing separate online stores for different product categories
1.2. Shopify Flow
Shopify Flow is an automation tool that helps businesses eliminate repetitive manual tasks, improving efficiency and reducing human errors. It allows merchants to create workflows that trigger automated actions based on store activity.
Key Benefits
- Automate fraud detection, order approvals, and customer tagging
- Trigger personalized email campaigns based on customer behavior
- Automatically update inventory levels and reorder products when stock is low
Who Benefits?
- Fast-growing eCommerce brands handling high order volumes
- Businesses looking to reduce manual workload and improve efficiency
- Stores that want to enhance customer engagement through automation
1.3. Shopify Scripts
Sho#ify Scripts allows merchants to create advanced customizations for discounts, checkout processes, and shipping options. These scripts run on Shopify’s servers, ensuring fast and reliable performance.
Key Benefits
- Implement complex discount logic, such as BOGO (Buy One Get One) deals
- Create personalized pricing based on customer segments
- Apply automatic free shipping discounts for specific regions
Who Benefits?
- Businesses offering tiered pricing or wholesale discounts
- Merchants running frequent promotions or loyalty-based discounts
- Brands looking to create a more personalized shopping experience
1.4. Launchpad
Launchpad is an event automation tool designed for managing large sales campaigns, product launches, and promotions. Merchants can schedule store-wide changes in advance, ensuring smooth execution.
Key Benefits
- Automate discounts, inventory updates, and homepage changes
- Schedule flash sales and product launches ahead of time
- Monitor real-time analytics to track campaign performance
Who Benefits?
- Brands running major Black Friday or holiday sales
- Businesses launching new product lines that require coordinated updates
- eCommerce stores looking for hands-free campaign execution
1.5. Customizable Checkout
Shopify Plus allows merchants to fully customize the checkout process, ensuring a seamless and branded experience for customers. This flexibility helps reduce cart abandonment and increase conversions.
Key Benefits
- Add custom fields to collect additional customer information
- Implement one-page checkout for faster transactions
- Enable personalized messaging and upsells during checkout
Who Benefits?
- High-volume stores looking to optimize checkout conversion rates
- Businesses offering subscription-based or personalized products
- Brands that need additional checkout fields for compliance or logistics
1.6. Multi-Currency & Multi-Language Support
Shopify Plus makes selling internationally easier by supporting multiple currencies and languages. Customers see prices in their local currency, improving trust and conversion rates.
Key Benefits
- Automatic currency conversion based on customer location
- Multi-language storefronts for different regions
- Localized checkout experience to reduce drop-offs
Who Benefits?
- Global brands selling in multiple countries
- Businesses targeting non-English-speaking markets
- Stores looking to provide a more localized shopping experience
1.7. Shopify Audiences
Shopify Audiences is an AI-powered tool that helps brands improve their advertising by creating high-intent customer segments. These audiences can be exported to platforms like Facebook and Google for better ad targeting.
Key Benefits
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Identify customers who are more likely to convert
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Improve return on ad spend with better-targeted campaigns
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Export audience data seamlessly to advertising platforms
Who Benefits?
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Businesses spending heavily on digital ads
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Brands looking to improve paid ad efficiency
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Stores with access to large customer data for retargeting
8. B2B on Shopify
Shopify Plus includes built-in B2B (business-to-business) features, allowing brands to sell directly to wholesale customers with customized pricing and payment terms.
Key Benefits
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Create custom pricing and bulk discounts for B2B buyers
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Offer net payment terms and invoicing options
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Manage B2B and B2C sales from a single platform
Who Benefits?
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Wholesalers and manufacturers selling to business clients
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Brands managing both retail and wholesale operations
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Enterprises needing tailored pricing structures for B2B customers
9. Shopify Plus API Access
Shopify Plus merchants get enhanced API access, allowing them to integrate custom apps, external platforms, and third-party services more efficiently.
Key Benefits
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Connect Shopify with ERPs, CRMs, and inventory management systems
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Enable seamless automation between Shopify and other business tools
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Develop custom applications to meet unique business needs
Who Benefits?
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Large businesses requiring deep integrations
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Brands using external fulfillment or inventory management systems
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Enterprises with custom app development needs
10. Shopify POS Pro
Shopify POS Pro is an advanced point-of-sale system that helps businesses manage physical retail stores and in-person sales seamlessly.
Key Benefits
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Unified inventory across online and offline channels
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Advanced staff permissions for better in-store management
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Flexible discount and loyalty program options
Who Benefits?
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Retail brands with both online and physical stores
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Businesses hosting pop-up shops or trade events
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Brands needing advanced in-store sales tools
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11. Advanced Security & Fraud Prevention
Shopify Plus provides enterprise-level security, including PCI Level 1 compliance, fraud detection, and risk analysis tools.
Key Benefits
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Secure payment processing with encrypted transactions
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Fraud prevention tools to detect and block suspicious activity
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Customizable fraud filters for added security
Who Benefits?
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High-revenue brands processing thousands of transactions
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Businesses selling high-risk or high-value products
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Enterprises requiring strict data security measures
12. Dedicated Account Management
Shopify Plus merchants receive dedicated support from a Merchant Success Manager, ensuring personalized assistance and strategic guidance.
Key Benefits
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24/7 priority support for technical and operational issues
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Personalized recommendations for business growth
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Ongoing assistance with Shopify Plus features and optimizations
Who Benefits?
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Large businesses requiring hands-on support
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Brands new to Shopify Plus and needing expert guidance
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Enterprises looking to optimize platform usage for better efficiency
13. Unlimited Staff Accounts
Unlike standard Shopify plans, Shopify Plus allows businesses to create unlimited staff accounts with customizable permissions.
Key Benefits
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Assign specific roles and access levels to employees
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Improve collaboration across teams without security risks
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Track staff activity to monitor store performance
Who Benefits?
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Large eCommerce teams managing different business functions
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Enterprises with multiple departments accessing Shopify
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Businesses needing strict role-based permissions
14. Exclusive Shopify Plus Apps
Shopify Plus merchants gain access to exclusive apps, including Wholesale Channel, ShopifyQL Notebooks, and Transporter, designed to optimize enterprise-level operations.
Key Benefits
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Simplify data migration and bulk imports
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Access advanced analytics for business intelligence
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Manage wholesale pricing and orders more efficiently
Who Benefits?
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Enterprises requiring large-scale data transfers
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Brands needing in-depth reporting and insights
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Businesses managing wholesale and retail operations
15. Lower Transaction Fees & Custom Pricing
Shopify Plus offers lower transaction rates and the ability to negotiate custom pricing plans based on business needs.
Key Benefits
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Reduced payment processing fees
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Custom pricing agreements for high-volume merchants
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Access to Shopify Payments for seamless transactions
Who Benefits?
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High-revenue brands processing large transaction volumes
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Businesses looking to optimize payment processing costs
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Enterprises requiring cost-efficient financial operations
II. When Should You Migrate to Shopify Plus?
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You’re Generating $1M+ in Annual Revenue If your store is scaling rapidly and processing high order volumes, Shopify Plus offers performance improvements and lower transaction fees.
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You Need Advanced Customization If you require custom checkout processes, unique discount structures, or API integrations, Shopify Plus is the best option.
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You’re Expanding Internationally Shopify Plus provides multi-currency, multi-language, and regional storefront management tools for seamless global expansion.
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You’re Running Frequent Large-Scale Promotions If your business depends on flash sales, product launches, or seasonal discounts, Shopify Plus allows you to automate these processes.
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You Need B2B & Wholesale Capabilities Shopify Plus enables custom B2B pricing, invoicing, and wholesale account management, making it ideal for brands serving both retail and wholesale customers.
III. Which Shopify Plan Is Best for Your Business?
Choosing the right Shopify plan depends on your business size, needs, and goals. Below is a comparison of Shopify’s different plans:
Key Takeaways:
- If you’re just starting out, Shopify Basic is a great option.
- If your business is scaling, Shopify Standard or Advanced offer more - features.
- If you need enterprise-grade solutions, Shopify Plus is the best choice.
Final Thoughts
Shopify Plus is built for large-scale businesses that need enterprise-level eCommerce capabilities. With automation, custom checkout experiences, multi-store management, and AI-driven insights, Shopify Plus provides everything needed to scale and grow efficiently.
If your business is rapidly expanding and needs more control, automation, and customization, Shopify Plus is a powerful solution that can take your eCommerce operations to the next level. However, if you are still in the early stages of growth, a lower-tier Shopify plan may be more cost-effective until you scale further.
Considering a move to Shopify Plus? Assess your current and future needs to determine if it's the right fit for your business.
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