As businesses grow, they require a more advanced, scalable, and customizable e-commerce platform. Shopify Plus is designed to support high-growth brands by providing powerful tools, automation, and enterprise-level functionalities. However, to fully leverage the potential of Shopify Plus, businesses need Shopify Plus Experts—certified professionals or agencies with deep expertise in Shopify Plus development, customization, and optimization.
This comprehensive guide explores everything about Shopify Plus Experts, including their roles, benefits, services, costs, and how to choose the right one for your business.
I. What Is a Shopify Plus Expert?
A Shopify Plus Expert is a certified professional or agency that specializes in working with Shopify Plus merchants to help them build, optimize, and scale their stores. These experts are vetted by Shopify and have proven experience in enterprise-level e-commerce development, API integrations, performance optimization, and automation.
Unlike regular Shopify Experts, who work with small to medium-sized businesses, Shopify Plus Experts focus solely on enterprise merchants, ensuring they can handle the unique challenges that come with large-scale e-commerce operations.
Key Differences Between Shopify Experts and Shopify Plus Experts
II. Why Do Businesses Need a Shopify Plus Expert?
While Shopify Plus provides robust enterprise-level features, unlocking its full potential requires technical expertise. Here’s why businesses should consider hiring a Shopify Plus Expert:
2.1. Advanced Store Customization
Unlike standard Shopify stores, Shopify Plus allows deep customization. Experts help brands build custom storefronts using Shopify’s Liquid templating language, headless commerce solutions (Shopify Hydrogen), and other advanced tools.
2.2. Shopify Plus Automation & Workflow Optimization
Enterprise e-commerce requires automation to streamline processes. Shopify Plus Experts help set up:
- Shopify Flow: Automate tasks like order tagging, fraud detection, and customer segmentation.
- Launchpad: Schedule flash sales, product launches, and promotional campaigns.
- Shopify Scripts: Customize discounts, shipping rates, and payment methods at checkout.
2.3. Advanced API & Third-Party Integrations
Large-scale e-commerce businesses often use multiple software tools, such as ERPs, CRMs, PIMs, and fulfillment solutions. Shopify Plus Experts ensure seamless integration with:
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Enterprise Resource Planning (ERP) systems – SAP, NetSuite, Microsoft Dynamics
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Customer Relationship Management (CRM) tools – Salesforce, HubSpot
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Product Information Management (PIM) software – Akeneo, Pimcore
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Third-Party Logistics (3PL) providers – ShipBob, FedEx, DHL
2.4. High-Performance Optimization & Scalability
Shopify Plus Experts help businesses maintain fast-loading, high-performing stores that can handle thousands of transactions per minute.
- Site speed optimization: Implementing lazy loading, CDN (Content Delivery Network), and advanced caching strategies.
- Scalability strategies: Ensuring the store can handle increased traffic during Black Friday and Cyber Monday (BFCM) without downtime.
- Mobile responsiveness: Improving UX/UI for better customer engagement and higher conversions.
2.5. Multi-Channel & Global Expansion
For brands looking to expand internationally, Shopify Plus Experts help with:
- Multi-currency support for seamless international transactions.
- Multi-language store setup for localized shopping experiences.
- Cross-border fulfillment solutions to optimize shipping and logistics.
2.6. Security, Compliance & Fraud Prevention
As an enterprise platform, Shopify Plus provides robust security measures, but Shopify Plus Experts help enhance protection with:
- Fraud prevention systems to detect suspicious transactions.
- GDPR & CCPA compliance for data privacy regulations.
- PCI DSS compliance for secure payment processing.
2.7. Conversion Rate Optimization (CRO) & UX Enhancements
Shopify Plus Experts help improve conversion rates through:
- A/B testing on product pages and checkout processes.
- AI-powered product recommendations for better personalization.
- Optimized call-to-action (CTA) buttons and mobile-friendly design.
III. Key Services Offered by Shopify Plus Experts
Shopify Plus Experts provide a wide range of specialized services, including:
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Store Setup & Custom Development
- Custom Shopify Plus theme development
- Shopify Scripts for personalized checkout experiences
- Headless commerce implementation
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Shopify Plus Migration Services
- Seamless migration from Magento, WooCommerce, or BigCommerce
- Data transfer (products, customers, orders, and SEO URLs)
- Performance testing and quality assurance
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Shopify Plus API Integrations
- ERP, CRM, and 3PL integrations
- Custom Shopify App Development
- AI-powered automation tools
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Performance Optimization & Security
- Site speed enhancement and server-side optimizations
- CDN implementation for faster load times
- Advanced fraud detection and PCI compliance setup
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Multi-Store & International Expansion
- Multi-currency and multi-language store setup
- Global payment gateway integrations
- Tax automation and region-specific pricing
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Growth Strategy & Ongoing Support
- Conversion Rate Optimization (CRO)
- AI-driven marketing solutions
- 24/7 support and long-term maintenance
IV. How Much Do Shopify Plus Experts Charge?
The cost of hiring a Shopify Plus Expert varies depending on expertise, project complexity, and business needs.
V. Where to Find the Best Shopify Plus Experts
Finding a reliable Shopify Plus expert is essential for optimizing your store and implementing advanced e-commerce solutions. Here are the best places to look:
5.1. Shopify Plus Partner Directory
The Shopify Plus Partner Directory is the most trusted resource for finding experts. Shopify vets all listed professionals, ensuring they meet high standards.
How to use the directory effectively:
- Filter by industry to find experts in fashion, electronics, beauty, or B2B.
- Filter by service type such as custom development or store migration.
- Review client testimonials and case studies to assess their expertise.
Visit the Shopify Plus Partner Directory to explore top-rated experts.
5.2. Shopify Community & Online Groups
Merchants often share recommendations in online forums and social media groups.
Best places to look:
- Shopify Community Forums – Discussions about expert recommendations.
- Facebook Groups – Shopify Plus-focused communities for networking.
- Reddit (r/shopify & r/ecommerce) – Store owners share their experiences.
5.3. E-commerce & Fashion Events
Attending industry events can help you connect with Shopify Plus experts.
Recommended events:
- eTail & Shoptalk – Focused on e-commerce innovation.
- MAGIC Las Vegas & COTERIE – Trade shows for apparel e-commerce.
- Local Shopify Meetups – Check Meetup.com for Shopify networking events.
5.4. Referrals from Other Merchants
One of the best ways to find an expert is through recommendations.
How to get referrals:
- Ask brands in your niche about their experiences.
- Connect on LinkedIn and follow Shopify Plus experts.
- Check Shopify Plus success stories to see which experts worked on top stores.
5.5. Freelancer Platforms & Marketplaces
For hiring individual experts or agencies, consider specialized platforms.
Best options:
- Toptal & Upwork – Skilled Shopify Plus developers.
- Clutch.co & GoodFirms – Compare agency reviews.
- Storetasker & Codementor – Short-term projects or ongoing maintenance.
5.6. Social Media & Blogs
Many Shopify Plus agencies showcase their expertise online.
Where to look:
- LinkedIn – Search for Shopify Plus experts and agencies.
- Twitter & Instagram – Agencies share case studies and updates.
- Shopify Plus Blog – Features insights from top professionals.
VI. How to Choose the Right Shopify Plus Expert
Choosing the right Shopify Plus Expert is a critical decision that can impact the growth and performance of your online store. With Shopify Plus being a highly advanced platform designed for enterprise-level businesses, working with the right expert ensures seamless implementation, optimization, and long-term success. Here are the key factors to consider when selecting a Shopify Plus Expert.
# Verify Shopify Plus Certification
One of the first things to check when evaluating a Shopify Plus Expert is their certification. Shopify maintains a Shopify Plus Partner Program, which includes agencies and experts who have demonstrated exceptional skills in working with Shopify Plus merchants.
Certified partners undergo rigorous vetting by Shopify and have a proven track record of successful projects. Working with a Shopify Plus Partner ensures that you’re hiring professionals with in-depth knowledge of the platform’s features, best practices, and enterprise-level tools. You can verify their status by checking the Shopify Plus Partner Directory or looking for Shopify’s official badge on their website.
# Assess Industry-Specific Experience
Every industry has unique e-commerce challenges, and hiring a Shopify Plus Expert with experience in your niche can make a significant difference. Whether you're in fashion, electronics, health & beauty, or B2B commerce, an expert familiar with your industry will better understand customer behavior, compliance requirements, and market trends.
For instance, if you're running a fashion store, an expert with experience in inventory management for seasonal trends and visual merchandising will be more beneficial than a generalist agency. Similarly, a B2B brand will require an expert with knowledge of wholesale pricing structures, bulk order functionalities, and integration with ERP systems.
# Review Their Portfolio and Case Studies
A Shopify Plus Expert’s portfolio provides insight into their capabilities and past performance. Reviewing case studies can help you assess whether they have handled projects similar to yours.
When analyzing their work, ask the following questions:
- Have they worked with businesses of your size and complexity?
- Do their previous projects align with your brand’s aesthetic and functionality needs?
- Have they successfully implemented Shopify Plus-exclusive features such as Shopify Flow, Launchpad, and custom checkout solutions?
Many agencies showcase their portfolio on their website or platforms like Dribbble, Behance, and Clutch, where they provide in-depth project breakdowns. A strong portfolio with measurable success stories is a good indicator of expertise.
# Check Client Testimonials and Reviews
Client feedback is an excellent way to gauge the reliability and professionalism of a Shopify Plus Expert. Look for testimonials on third-party review sites such as Clutch, Trustpilot, and the Shopify Experts Marketplace. These platforms provide unbiased customer feedback and often include star ratings, project details, and specific pros and cons.
Pay attention to:
- Communication and responsiveness – Do previous clients mention clear and timely communication?
- Project execution – Were the projects completed on time and within budget?
- Post-launch support – Did the expert provide ongoing support and troubleshooting after project completion?
Negative reviews can be just as insightful as positive ones. If an agency has recurring complaints about missed deadlines or poor customer service, it’s a red flag.
# Evaluate Technical Capabilities
Shopify Plus comes with advanced features that require technical expertise beyond what a regular Shopify developer may offer. Ensure that the expert has the technical skills necessary to implement the solutions you need.
Some key technical services to look for include:
- API Integrations – Connecting Shopify Plus with ERP, CRM, and third-party logistics (3PL) systems.
- Custom App Development – Building specialized functionalities tailored to your business needs.
- Checkout Customization – Optimizing the checkout experience for higher conversion rates.
- Performance Optimization – Ensuring fast page load speeds and mobile-friendly design.
- Multi-Store Management – Handling multiple regional storefronts with different languages, currencies, and tax rules.
Discussing these capabilities upfront will help you determine if the expert has the necessary skills to enhance your store’s functionality.
# Consider Ongoing Support and Scalability
E-commerce is a continuous process, and your Shopify Plus store will require ongoing maintenance, updates, and enhancements. Choose a Shopify Plus Expert who offers long-term support to help your store scale as your business grows.
Key areas to consider for long-term collaboration include:
- Technical Support and Bug Fixes – Ensuring quick resolution of any website issues.
- Feature Upgrades and Enhancements – Implementing new features as Shopify rolls out updates.
- Performance Monitoring – Regular site audits to improve loading speeds and conversion rates.
- Scalability Planning – Ensuring the store is prepared for traffic spikes during peak seasons. Discuss their post-launch support terms, including response times, service level agreements (SLAs), and pricing models for maintenance packages.
Final Thoughts: Do You Need a Shopify Plus Expert?
If your business is scaling rapidly, experiencing high sales volumes, or expanding internationally, hiring a Shopify Plus Expert is a smart investment. They provide the technical expertise, automation capabilities, and customization options needed to maximize the power of Shopify Plus.
Looking to take your Shopify Plus store to the next level? Find a certified Shopify Plus Expert today and unlock your store’s full potential!
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