Shopify is one of the four major e-commerce platforms using which you can sell your products on the digital market. You’ll be surprised that over two million merchants and four million live websites are using Shopify.
Businesses from all across the globe are shifting their business to Shopify just because there are over 2 million active users on this platform daily. This gives them an opportunity to expand their business in the digital world.
If you have built your store on Shopify and are not getting the desired results, there is a good chance that something’s wrong with your listing. More than 80% of businesses on Shopify fail because they don’t focus on optimizing their product listing (descriptions in particular).
In this guide, we will give you some tips that will help you enhance your Shopify listing. You will also find information about the top five tools to help you write better product descriptions.
I. 5 tips and tricks to optimize your Shopify for more sales
You can easily optimize your Shopify feed or listing in different ways to make more sales. In this section, we have mentioned some of the most helpful tips that can help you.
1.1. Remove all unprofitable products from your listing
As a business expert, you would know that not all products included in your listing or ad portfolio will make much profit. If you want to maximize the results of your shopping campaign, removing all low-performing products and those that aren’t getting you much return on your investment is very important. For instance, you can remove jackets from your listing in the summer season.
1.2. Maximize the use of images and relevant visuals
Without images, there is no way you could grab the attention of potential customers or make any sales. Add relevant and eye-catching images to engage more customers and increase your sales. Experts recommend using more than one image to showcase your products as it increases your chances of making more sales.
1.3. Use customized labels to segment/categorize products
Custom labels must be used to improve your Shopify listings. These labels are very important as they allow you to be more specific about your product range when advertising to your customers or prospects. You can create customized labels for your Shopify listing without any hassle. These include top-seller products, price margins (low to high/high to low), and seasonal labels.
1.4. Always omplete the optional fields in the listings
When adding products to your Shopify listing/feed, you would see optional fields that you might leave unfilled because they might seem unimportant. But the fact of the matter is that the extra details you add in these fields might be the answers people might want. In the optional fields, you can add information such as the size or color of your product.
1.5. Focus on using the right product titles & descriptions
You must create the perfect product titles and descriptions to make more sales than your competitors. You can easily get more clicks by using certain keywords in your titles and descriptions and simple yet engaging language.
You have to make sure that your product descriptions are unique and different from those of your competitors. Let us discuss some of the best tools to help you improve your product descriptions to increase sales.
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II. 5 Tools for writing better product descriptions on Shopify
You can find dozens of tools online for optimizing product descriptions, but we have mentioned the most helpful ones in this article.
2.1. Open AI’s Chat GPT
Open AI’s Chat GPT is an all-in-one solution for anyone who needs help in the writing world. This AI-powered text generative platform is the best option for creating effective, original, and engaging product descriptions. All you have to do is give the tool a detailed prompt about what kind of description you want.
You can give details of your products, the intended audience, and other details that can help the tool create a comprehensive description. You can create killer descriptions even if you don’t know how to write one with the help of this AI content generator tool.
2.2. Paraphrasing-Tool.ai
If you have already created product descriptions but are still not getting any clicks or engagement, this means that there is something wrong with the descriptions. The Paraphrasing-tool.ai is a one-stop solution for those who want to improve text quality and readability. If your product description is written in complex language or has uncommon words, you can use this online paraphraser in just a few seconds.
This paraphrasing tool uses natural language processing and other advanced technologies, enabling it to understand the context of the uploaded text and explain it in different wording. The new description created by the tool would not only be unique but would also be written in simple language.
2.3. ParaphraseTool.ai
ParaphraseTool.ai is another paraphrasing solution that can help you improve your product descriptions. Most rookie marketers copy product descriptions from their competitors, thinking they offer the same products.
You must know that today's online audience is always looking for fresh information and content. If you have copied descriptions from other sources, it is best that you paraphrase them with this tool. It offers a “Creative” paraphrasing mode, which allows you to create the most engaging and distinctive descriptions.
2.4. Rephraser.co
As explained earlier, you must focus on creating 100% plagiarism-free descriptions. This means before you add your own crafted descriptions to the store, you must check them for plagiarism and AI traces. The Rephraser.co is a powerful rewriting solution that offers a specific “Anti-Plagiarism” mode that marketers can use to remove unwanted similarities from their descriptions.
In addition to this, you can also find a text humanizer on this platform, which you can use to easily transform AI-written text into human wording in a very natural style/tone. This content rephraser is quite accurate in producing quality results, making it a popular choice.
2.5. WordStream Keyword Tool
Your product descriptions are incomplete without keywords. If you want your products to rank on the serps and get more visibility, you need to use the most powerful and relevant keywords.
This online free WordStream Keyword Tool can help you find the most relevant and high search volume keywords you must use in your descriptions. Note that using keywords with informational intent can help you target a larger audience and increase your chances of making sales.
Wrapped things up
When making more sales in the ecommerce world, you must know that product descriptions play an important role. It doesn’t matter what the size of your store is or how many products you offer; you need to ensure that your product descriptions are of the highest quality.
You need to add images, ensure originality, and use simple language to seduce potential customers. In this guide, we have explained the tips for enhancing your product listing and listed the five most amazing tools to help you write better product descriptions. We hope this guide helps you make more sales and improves the financial health of your Shopify store.
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