- Client: The Pet Shop
- Location: United Arab Emirates
- Platform: Shopify | CMS: Strapi
- Service: OWEN Hydrogen theme
About The Pet Shop
The Pet Shop is the leading specialist retailer of pet goods, accessories and aquatics in the Middle East. Founded in 2011, The Pet Shop grew from a small villa in Dubai into the largest retailer of pet food and supplies in the region.
With five stores around the UAE and an online store offering a range of 12,000+ products, The Pet Shop is dedicated to bringing joy to the lives of pets and their pet parents every single day. Apart from an extensive range of products, they also offer a wide range of services to help support you on your journey as a loving pet parent.
Why their website needs a change?
With the ambition to become #1 pet goods and accessories in the UAE market, The Pet Shop want like to make their online store to be as fast as possible, and easy-to-use for each and every customer.
However, with a huge range of over 12,000 products divided into many categories, the page load speed is pretty low. Also, it takes seconds to load and show full images and stuff in one product page. This matter directly affects the customer experience while they scroll up and down to shop on the website.
As a result, it pushed The Pet Shop to find out and choose a solution to fix all the problems as well as address their main objective to be the leading in pet niche.
How OWEN boost The Pet Shop in a snap?
As soon as the underlying issues and objectives were identified, The Pet Shop decided to integrate their store with a headless template solution for Shopify Hydrogen. Why are we confident that their decision going with OWEN is so true? Let us show you in detail.
Visually, OWEN brings a seamless shopping journey for The Pet Shop’s users with the exceptional UI/UX design. The sidebar filter including multiple categories such as pet type, feature, shape, etc helps customers easily find and add their favorite goods to the shopping cart. Also, the basic and simple mega menu was replaced with the dynamic and informative one. Which attracts users surfing further, then plays an important role to increase the conversion rates.
Permanence-wise, the best practices in both mobile and computer devices are 96, and the SEO score is reported at 92/100. Besides, the cumulative layout shifts are only 0.002 and 0.006 in mobile and computer, respectively. Thanks to being designed with SEO best practices in mind, OWEN helps The Pet Shop optimize their ecommerce store’s SEO and drive more and more organic traffic.
The outstanding result comes follow
After the integration with OWEN Hydrogen template, The Pet Shop’s online web store reported impressive results in website ranking as well as the monthly traffic. From top 3, they went straight and placed #1 in Pets and Animals > Pet Food and Supplies category rank in UAE. Also, The Pet Shop had a significant growth rate while increasing nearly 90,000 ranks to reach the top 500,000 in global rank.
The web's traffic has increased by 29.7% compared to last month, and the total visits reached over 100,000 in June 2024. In addition, the top traffic source to the web store is Organic search traffic, driving 35.28% of desktop visits last month. That shows the effectiveness of SEO optimization by integrating with OWEN – headless theme built with best SEO practices in mind.
Wrapped it up, going with OWEN on this headless journey brings such a quick transformation for The Pet Shop. With amazing collection filters, image hotspots, collection showcases, and so much more awesome features, the whole storefront becomes easy-to-use and seamless-to-shop for every customer who wants to find the best stuff for their beloved pet.
Inspired by The Pet Shop’s success? Now it’s your turn!