If your product is excellent but the description is boring, does it even exist online?
The answer is no! A recent study shows that more than 87% of online shoppers admit product descriptions influence their purchase decisions (Source). This means that if your product description isn’t persuasive and engaging, it won’t bring in many sales.
To help you write a high-converting Shopify product description that isn’t just engaging but also SEO optimized, this article is for you.
We have curated a list of powered AI-based online tools that can help you write catchy descriptions for your Shopify products. Each tool serves its own role in writing a product description. Learn to find out how they can help!
I. What Makes a Shopify Product Description Catchy?
A product description is based on several factors that make it catchy and engaging for customers. The following are some common things that, if you implement in your Shopify ecommerce store products, can make it captivating and high-converting.
- It will directly speak to your ideal customers in the same tone and flow.
- It will highlight the benefits of the product, not just its features.
- It will tell a story behind its innovation that will convince customers to buy it.
- It will include social proof of customers or influencers who have tried your product.
- It will be concise and straightforward. No fluff, no irrelevancy – pure demonstration.
- It will be in proper structure and formatting for readers to easily scan and read it.
- It will be SEO optimized with primary, secondary, and long-tail keywords.
These certain things not only make a product description unique but also improve its SEO for a high ranking.
II. Top AI Tools That Help in Writing Captivating Descriptions for Your Shopify Products
There are many AI-powered tools that claim to give you the entire product description instantly. But it would be better if you write it for yourself because those generative trained models might not understand the potential of your product. However, here’s a list of online tools that can assist you in writing captivating descriptions for your Shopify products:
1. SEMrush Keyword Checker
The most important thing before writing a Shopify product description is keyword research. If you don’t know what people are searching for to find your product, it won’t be delivered to the right audience. In that case, SEMrush Keyword Checker is the best tool out there. It is a best-in-class tool that uses its sophisticated models to find what people are searching for, from where they are searching, what the competition is, and similar keywords.
With such useful information, you will be able to create a keyword list that can be used in your Shopify product description to rank higher on the SERPs (search engine results pages). It is a paid tool, but for free users, it offers 10 searches each day.
What Role Does SEMrush Keyword Checker Play in Writing Product Descriptions?
As aforementioned, without a keyword and proper market research, you can’t deliver or introduce your Shopify product to your target audience. And when it comes to new brands, bringing customers isn’t easy. SEMRush plays its critical role in the following ways:
- Helps to find what people are actually searching for.
- Helps in discovering those untouched terms that competitors haven’t used.
- Helps to explore where the audience is searching, like the US, Canada, UK, etc.
- Helps in discovering other similar keywords that could be relevant to your niche.
- Helps do competitor research to see what they are doing and avoiding.
With such information and data, you can easily get on top of the search ranking and make your brand stand out.
2. HubSpot’s Make My Persona
HubSpot is a very powerful marketing platform that doesn’t just provide informative solutions to its target audience. They also have some useful online tools that can help marketers boost their brand on different channels.
HubSpot’s Make My Persona tool is one such helpful solution that can help ecommerce people create a simple persona from the data they have collected about their target audience. This persona is personalized information about the ideal customers that can be shared with others or utilized for their own good.
Apart from that, HubSpot’s Make My Persona can also let marketers create a free audience persona without any charges.
What Role Does HubSpot’s Make My Persona Play in Writing Product Description?
With a customized persona, you won’t have to scroll through different channels or Google Sheets to find certain data about your target audience. Every important information will be there in the persona, and you can use it in your Shopify product description for marketing.
- It helps you create a customized persona of your ideal audience in a few clicks.
- It highlights pain points and solutions that can be used in writing a unique Shopify product description.
- It provides a structure to follow so that you can come up with an innovative description for your product.
3.Copy AI
Copy AI is another AI-driven writing assistant that can help marketers and writers to write ad copies, product descriptions, landing pages, and blogs instantly. You just command the tool what you want, and within seconds, it gives you a detailed answer.
If you have countless descriptions to write and don’t have much time, then Copy AI can be your assistant in all of that. You can provide every single detail to this tool, and it will write a unique and in-depth Shopify product description.
To use the tool, you must sign up and get some credits to generate an engaging and compelling product description.
What Role Does Copy AI Play in Writing Product Descriptions?
- Get an entire description for your Shopify product within seconds.
- Offers a hand to get unique ideas when facing writer’s block.
- Focus on writing SEO optimized product descriptions.
- Generate results according to the chosen target audience.
4.Hoppy Copy
There are several types of product descriptions that different marketers utilize in their Shopify products, such as:
- AIDA – Attention, Interest, Desire, Action
- PAS – Problem, Agitate, Solution
- BAB – Before, After, Bridge
- FAB – Features, Advantages, Benefits
- 4 C’s – Clear, Concise, Compelling, Credible
To follow a certain copywriting style in your product description, Hoppy Copy is the best AI-trained model. It can help you craft AIDA or PAS format ad copies and descriptions for your Shopify products. It isn’t a completely free tool, but you can use it within certain limitations to generate PDs for your online store.
What Role Does Hoppy Copy Play in Writing Product Descriptions?
- It follows different copywriting formulas to write descriptions for your products.
- It focuses on benefits more than describing the features of the products. For instance, it doesn’t say “these are top-notch shoes,” instead it says “comfort in every step” or “run light, feel right.”
- You can use its “Content Converter” tool to adapt content from other sources, maximizing the potential of your content.
5. AI to Human Text Converter
If you are utilizing AI-powered chatbots to write product descriptions, then let us tell you that you would have to rewrite them in your own humanized way. Well, with that, this would be a waste of time if you had to write it to add a human touch.
In order to save time, AI to Human Text Converter can be a powerful solution to make your text human-written while maintaining the original meaning. You can upload the text or copy/paste it, and this text humanizer will make certain changes accordingly. It is available free to use, and you can humanize as many product descriptions as you want.
It’s best to humanize AI-written Shopify descriptions that sound more natural and human-written.
What Role Does an AI Human Text Converter Play in Writing Product Descriptions? Here’s how the AI to Human Text Converter can help marketers and writers in writing a Shopify product description:
- Humanize the content while maintaining its key information.
- Add a human touch to the content to make it sound more natural.
- Make the product description more creative and captivating.
- Improve content readability, along with humanizing it.
6. Grammarly
Do you usually find grammatical issues in your product description? Well, that might be because of a weak grip on grammar. If you want to make your Shopify product description flawless and stand out, then Grammarly is what you need.
It can help you create readable product descriptions that will appeal to the target audience. Besides, its AI version (the paid one) offers features like clarity, engagement, delivery, and plagiarism checking.
What Role Does Grammarly Play in Writing Product Descriptions?
- Fix grammatical issues in the text to make it sound more proficient.
- Enhance the quality of text according to the peculiar target audience.
- Detect plagiarism in the content so that anyone can eliminate it.
Final Words
And with that, let’s conclude this article!
In summary, writing high-converting Shopify product descriptions doesn’t have to be overwhelming. With the right AI tools, you can research keywords, understand your audience, craft persuasive copy, and polish it for clarity. Tools like SEMrush, HubSpot’s Make My Persona, Copy.ai, Hoppy Copy, AI to Human Text Converter, and Grammarly each play a unique role in creating captivating Shopify product descriptions that sell. By combining these solutions, you save time, improve SEO, and connect better with customers. Start leveraging AI today to make your product descriptions more powerful and profitable.
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